January 15, 2007

Movie Studios and YouTube: If You Can't Beat 'Em, Join 'Em

All of the major studios — including NBC Universal, Warner Brothers Entertainment, which is owned by Time Warner, and the News Corporation’s 20th Century Fox, are in negotiations with YouTube seeking licensing agreements that would make their content legally available on the site, according to the New York Times today. "...There is a huge appetite for content, and we are well-advised to recognize that appetite and find constructive ways to feed it." —Marc Shmuger, chairman of Universal Pictures.

Posted by karen at January 15, 2007 8:20 AM